● Performance Marketing Agency
We run your growth
like it's our company.
We come to you with the ideas, not the other way round. Senior operators running €50M+ of ad spend a year, digging into the numbers nobody asked us to look at.
Five quick questions, about a minute. You get our full take on your account whether we work together or not.
“Last year we had year-on-year growth of more than 500%. And this wouldn’t have been possible without your support.”
Alex, Teethlovers · 500%+ YoY growth
Results
Results
Real numbers. Real clients. Real accountability.
Took over a struggling Meta account, rebuilt it, then scaled Meta spend 10× while cutting CAC by 30%.
“If you're really looking to build the engine and grow, that's where Ads On Tap has been extremely beneficial to Brain FM and has been just a really great partner.”
Adam, Head of Growth, Brain.fm
£12K→£20MrevenueAcquisition engine behind the UK’s fastest-growing profitable consumer brand.
50-60%CPA reductionAOV up 25%, ad spend doubled profitably.
+302%revenue growth+131% ROAS. DTC strategy since 2022.
500%+YoY growthFrom organic to performance powerhouse.
Work nobody asked for
The best things we have done for clients were never on a brief.
Every agency says it is proactive. Here is what it actually looked like.
01
We put a euro value on every lead.
A client handed us a target cost per lead. Digging through their CRM, their leads were worth wildly different amounts to the business. So we built a scoring model that priced each one, and started optimising for return instead of cost per lead.
02
We rebuilt the funnel instead of the ads.
A client spending well into six figures a month did not have a traffic problem. They had a conversion problem. We built them a new funnel. Conversion rate doubled and CPA halved.
03
We moved before the algorithm did.
We saw where Meta's auction was heading in the data across our accounts and restructured months before the industry started writing about it. Our clients were already on the other side of the change.
04
We watch your competitors so you do not have to.
Every competitor ad, pulled and dissected the day it goes live. Hooks, angles, landing pages, offers. You get the report every week whether you asked for it or not.
Ads that stop the scroll.
200+ performance ads per month, across every format.
Why us
Why clients stay
twice as long.
We push on AOV, LTV, CAC payback and margin, not just ROAS.
Platform metrics
Impressions
Clicks
Reach
ROAS
Business metrics
AOV
LTV
CAC payback
Gross margin
Net profit
“I feel like I'm not actually outsourcing performance marketing. I got like an in-house team somehow, that's how it feels like.”
Alex, Teethlovers · 500%+ YoY growth
Our suite of AI tools runs 5,000 checks a day across the accounts we manage. Budget pacing, creative fatigue, audience overlap, broken tracking. It flags what no human could catch by hand, every hour, weekends included. A senior buyer makes every change.
● Sunday, 06:12 · CPA spike detected on Summer_DTC_Broad.
● Sunday, 06:13 · Team alerted. Nina paused the campaign, moved budget to the top 3 ad sets.
● Sunday, 09:40 · Resolved. €3,200 in wasted spend avoided.
● Every hour, weekends included
We only do well when your account does. Same senior team every week, on Slack. No juniors, no handoffs.
Industry average: 6 months
“There's times when I think you care more than me about this.”
Adam, Co-founder, Press London · 47% ROAS improvement
Services
What we do
Full stack. Mix and match.
Creative Strategy
We read your data, your customers and your competitors' ads, then write briefs with a reason to win. Every concept starts with a hypothesis, not a mood board.
▲ 200+ winning concepts developed
Creative Production
Our own studio turns briefs into ads at volume. Founder shoots, UGC, statics, motion. Plus one new static a day, straight into your account.
▲ 200+ ads a month
Paid Social
Senior buyers in your account every day, not once a week. We rebuilt Brain.fm's struggling Meta account, then scaled spend 10× while cutting CAC 30%.
▲ 10× Meta spend, CAC down 30% · Brain.fm
Google Ads
Search, Shopping and Performance Max tuned for margin, not clicks. We mine search terms weekly and cut what does not pay back.
▲ 42% reduction in wasted spend
B2B & SaaS
Pipeline over MQLs. We optimise for CAC payback, LTV and deal quality, and we score leads by what they are actually worth to you.
▲ Optimised for payback, not cost per lead
Funnels & CRO
When the ads are not the problem, we fix what comes after the click. Landing pages, product pages, checkout. Built and tested by us.
▲ Doubled one client's conversion rate, halved their CPA
Working together
You will always know what is happening in your account.
A call every week. Slack every day.
You are not waiting on a monthly report. You are in a channel with the people actually doing the work.
A Monday update, every Monday.
What happened over the weekend, what we changed, and what we are doing this week. Before you have to ask.
Your dashboard, live.
Every ad in production in one place. Approve concepts, leave comments, and watch the reports update in real time.
You choose the gear.
We can drive the roadmap and bring you the plan, or execute the parts you do not have capacity for. Most clients start with the second and move to the first.
How it works
You get our full take before you decide anything.
1
You reach out.
Five quick questions, about a minute. Then the next step that fits your spend.
2
We dig in.
Before we speak, we go through your account, your ads, your funnel and your competitors.
3
You get the full breakdown.
No deck, no pitch. Everything we found and exactly what we would change. It is yours whether we work together or not.
4
If you like what you see, we start with a pilot.
A short first engagement, not a contract. We earn the next month by delivering the last one.
We will not promise you a number.
Anyone who quotes you a ROAS before they have seen your account is guessing. We set the goals with you, from your margins and your payback window, and then we go and hit them. If we do not think we can move your numbers, we will say so on the first call.
Let's look at your account.
Tell us what you spend, and you get the next step that fits: Ada for smaller accounts, a call with Dan when you're past €10k a month.
Five quick questions. About a minute.