Creative Strategy

Strategy that turns data into ads that convert.

Monthly creative audits, competitor intelligence, testing roadmaps, and briefs built for performance, not aesthetics.

Sound familiar?

Pretty ads. Poor performance.

Nobody measures hook rates or hold rates. Just vibes.
Same angles recycled for months. Performance declines.
Briefs built on opinion, not performance data.

Our Approach

How we build creative strategy

01Analyze every creative in your account

We audit performance by angle, hook, format, and audience. Patterns emerge that nobody's been tracking.

Creative audit insight

UGC testimonial anglesHook rate: 42%
Problem-agitate hooksHook rate: 38%
Product demo (old angle)Hook rate: 12%

02Scrape and study competitor ads

We monitor your competitors' ad libraries daily. What they're testing, what they're scaling, what they've killed.

03Build a creative testing roadmap

Prioritized by impact potential. Clear hypotheses. Defined success metrics. No more random testing.

04Develop performance-driven briefs

Every brief is built from data: winning angles, proven hooks, audience insights. Production teams get clarity, not ambiguity.

Brief #47: Founder trust angleReady

Hook: “I spent 3 years getting this wrong...” Format: Founder to camera, 30s. Target: Cold prospecting, 25-44.

05Review results and iterate

Every creative gets a post-mortem. What worked, what didn't, and what to test next. The loop never stops.

What's Included

Six deliverables. Zero fluff.

Ongoing Creative Analysis
Monthly Creative Audit
Competitor Intelligence Report
Creative Testing Roadmap
Brief & Concept Development
Performance Creative Review

Results

Proof, not promises.

Beverage47%ROAS improvement
Press London
47%
ROAS improvement

“There's times I think you care more than me about this. The creative strategy alone transformed how we think about our ads.”

Adam, Press London
Powered by AOT Intelligence

Creative fatigue detection, hook rate analysis, competitor monitoring. Data drives every brief.

Learn more →

Investment

Flat rate. No surprises.

Full creative strategy service. Predictable pricing.

€5,000
per month
Flat rate up to 30 ad sets

90-day pilot. Month-to-month after that. No lock-in.

Ready for strategy that actually works?

Every engagement starts with a 90-day pilot. Month-to-month after that.