Paid Social
Meta & TikTok ads that actually perform.
Senior strategists in your account every day. Not once a week. Not when something breaks. Strategy, creative direction, and media buying under one roof.
Sound familiar?
Your ads are running. Nobody's watching.
Our Approach
How we run paid social
01Deep audit + discovery calls
We run a series of calls to deeply understand your business, unit economics, and growth targets. Then we tear apart every campaign, ad set, and creative. You get a full written report.
02First-principles account review
We evaluate your account structure against everything we've learned across 40+ accounts and how the algorithms actually work today. Then we prioritize the changes that will move the needle most, based on your business goals.
03Daily optimization + AI monitoring
We're in your account every single day. Our proprietary Intelligence Suite runs automated checks around the clock to catch issues before they cost you.
06:12 CPA spike detected on Summer_DTC_Broad
06:13 Team alerted. Budget moved to top performers.
09:40 Resolved. Saved €12,400 in wasted spend.
04Strategy calls + Slack access
Weekly or twice-weekly calls depending on your account scale, plus direct Slack access to senior strategists. We challenge your thinking, not just execute your briefs.
Quick update: we shifted 30% of budget to the new lookalike. CPA is down 18% since yesterday. Will keep monitoring.
05Creative strategy + testing frameworks
Data-driven creative roadmaps, systematic angle testing, and performance-led briefs. We don't just run ads. We build the creative engine behind them.
What's Included
Everything you need. Nothing you don't.
Results
Proof, not promises.
We manage accounts from €20k to €400k+/month. Different verticals, different scales, same level of care.
Health DTC500%+YoY growthMeta + TikTok · 4.8× ROAS · Full service since 2023
“It felt as if I got another co-founder into our team.”
Alex, Founder
Meta · Scaled from early stage to six figures
“We scaled spend 5-6x while CAC actually decreased. They were in the account every single day.”
Adam, Head of Growth
Education£12K→£20MrevenueMeta · 200+ ads launched · Up to £1.2M/month managed · Started 2021
“You know when Luke meets Yoda... or Simba meets Rafiki? This is like that moment.”
Charles, Founder
Supplements DTC50–60%CPA reductionAOV up 25% · 3.6× ROAS · Ad spend doubled profitably
“Ads On Tap feels in-house. They feel like they’re part of our team. We wouldn’t be where we are today without them.”
Alec, Director of Growth
Getting Started
We know switching agencies is painful.
That's why we start with a 90-day pilot and move fast. Here's what the first month looks like.
Discovery, audit + strategy
Series of calls to understand your business, goals, and unit economics. Full account audit with written report. Strategy and optimization plan delivered. Slack channel is live from day one.
Implementation
We start executing on the strategy. First optimizations go live. Creative roadmap kicks off. You see movement.
Full management
Daily optimization, weekly strategy calls, performance reporting. The machine is running.
Every campaign monitored around the clock. Anomaly detection, budget pacing, creative fatigue alerts.
Investment
Transparent pricing. Aligned incentives.
When the account scales, we earn more. When we scale back, we earn less.
90-day pilot. Month-to-month after that. No lock-in.
Spending €100k+/month? Let's talk custom pricing.
Every engagement starts with a 90-day pilot. Month-to-month after that.